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Masada Jeans Denim


It is in the Dead Sea, in the deepest place on the planet at -430m below sea level, that each piece of denim is treated in an eco-responsible way with abrasive salt crystals. The sunlight and the satt allow the deep indigo original colour to to fade into various tones of cobalt blue, green water, turquoise.

The designer, Laurent David Vannucci, travel to find rare vintage denims and seclects them for their exceptionnal quality and their historty
 @masada.jeans / @ld.vannucci

Production & creative: Ilan Azoulay

DR&DP: @ilanazoulay

AC\drone- @omryfuckboy